WEIU's mission is to use its human and technological resources in partnership with others to benefit EIU and help make Charleston and the surrounding area a better place to live, learn, work and play. We do this by:

Complementing the work of the Departments of Communication Studies and Journalism at Eastern Illinois University by providing real-world training on state-of-the-art equipment to enable EIU students to become the most employable broadcast students in the United States.
Promoting community service through quality programming that engages and educates and through community outreach that has a positive impact.
Vision
Our vision is to be the model for broadcast education in the United States and to be a valued partner in improving the well being of the constituents that we serve.

Values
WEIU values and works to make our community aware that we...

Provide a service that is responsive to the needs of - and is valued by - the university, our community, our students, and our underwriters;
Consistently strive for excellence and professionalism;
Are accessible, dependable, honest and caring.
WEIU-TV is licensed to the Board of Trustees of Eastern Illinois University. Our 255-kilowatt digital signal on Channel 51.1 is broadcast from our 492-foot tower located south and east of Humboldt, Ill.