WIRED is the magazine about what's next – bringing you the people, the trends and the big ideas that will change our lives. Each month, through thought-provoking features and stunning photography, we explore the next big ideas in science, culture, business – wherever innovation and new thinking are reshaping our world.Since the US edition of WIRED launched in 1993, the magazine has been synonymous with informed and intelligent analysis, and a consistently reliable predictor of change. The UK edition, launched in April 2009, is similarly committed to bringing you the best writers and photographers; compelling long-form journalism; extraordinary photography and design; and the people, products and ideas that matter.