Yorokobu is a style of storytelling. On the internet, on paper, on social networks or where the future lies. And we do it under a name that we borrow from Japanese and that means 'be happy'.This happens since 2009. That year we realized that we could not find any publication that dealt with the topics we wanted to read about and decided that we would do it ourselves. Easy? Not much, but entertaining is a while.Since then we wrote about creativity, innovation, culture, thinking, trends, positive projects, Neil Young and Chiquito. We want to inform, inspire, empower and entertain. We are interested in everything that helps us learn and, above all, to have fun, we already know that work dignifies, but hedonism does it even more.