Ad Age Next, the evolution of our long-running Digital Conference, is designed specifically for industry decision makers who depend on knowing what’s next, and in practical terms.

We’re looking past the latest Lumascape. See where marketers with an experimental bent are conducting trials. Revisit darlings like chatbots and virtual assistants for real lessons on when to invest and when to stay away. Understand how to make the most of major web browsers' coming ban on "annoying" ads. And get the unvarnished truth about marketers' 2017 ultimatum to digital media: Get better or we walk.

Be there as the worlds of marketing, media, science and tech come together for this two-day summit that separates hype from substance and takes a stand on where marketing and advertising professionals should be placing their bets for 2018 and beyond.