In today’s world of competitions along with constant changes all industries are striving to provide the best customer experience and loyalty programs. New era of personalisation is coming, but digitalisation does not disappear from the horizon. Companies that want to grow and prosper are searching for new ways to interact with their customers. So, how to make every customer feel like a valued member of the family?
The 8th Annual CEM & Customer Loyalty MENA Summit has been designed to provide insights on key strategies from top players on developing customer journey, brand admiration, customer centricity, ways to leverage AI, loyalty programs, digitalisation and much more. At this business conference leading cross-industry companies of the MENA region will share how to provide best-in-class services to their customers. What can be done to make customers feel valuable? Through what tactics can the customer lifetime value and loyalty be increased? How to bring the vision of a brand to life? Join us and have these questions answered.

Hot topics that will be discussed at this annual
Building your customer journey: From the first contact to a happy & loyal customer
Millennials and Boomers: How to connect with these generations?
Why most companies struggle to meet the expectations of their customers?
Customer centricity: Create a great, customer-centric company by regular communication with the customers
The impact of COVID-19: “Offline” person-to-person experience as the next horizon for personalisation?
Understanding the differences between omnichannel and multichannel – How to identify the right approach for your company?
The three E’s: Enablement, Enticement, Enrichment: How can we foster them?
The rules of building customer loyalty and retention
What challenges will the field face in 2022?