A decade after the launch of the iPhone and nearly a decade into the life of the App media revolution, the App Insider Summit explores how marketers best leverage the smartphone environment. The focus will be on the app economy. Mobile apps enjoy the highest levels of engagement, loyalty and monetization of any modern medium. But getting and establishing and maintaining app intimacy with users is more complex and costly than ever.
Day 1:  Establishing the Mobile Relationship
The ROI of apps – what brands should and shouldn’t invest in this ecosystem?
The changing customer acquisition equation – Facebook buying and beyond.
Attribution – Lifetime Value and the new economics of mobile media buying 
Day 2: The Care and Feeding of A Mobile Relationship
Customer Retention – techniques for making a brand a customer habit.
Outside the App environment: Search, mobile Web, email, display advertising as drivers of app use. 
Designing for Engagement
Fraud Prevention
Day 3: Mobile and the New Data Points
Mobile analytics and the health of the brand
How mobile apps render unique data points that deepen the larger people-based marketing enterprise.