t the one-day conference , industry experts will talk about product innovations and practical solutions for data-driven marketing . All information is thematically focused and professionally moderated. Due to the very solution-related conference program, trade visitors receive a comprehensive overview of the latest developments of the year and thus transparency for their investment planning.

The content and organization of the conference is based on the following key points:

Demonstration of possible uses
Introduce solutions, process models and best practices
Providing orientation points and recommendations from practice
Information on legislation and data protection
Encourage networking and knowledge sharing