Invest in change now to thrive tomorrow: as the EBU Big Data Initiative reaches full maturity, this third edition of the Big Data Conference aims to provide participants with takeaways to target the right investments required and carry out relevant data strategies for the media sector.

Staying true to the EBU Big Data Initiative's multidisciplinary approach, the conference brings some of the most renowned experts from industrial, legal, marketing, policy and academic backgrounds.

- Does the overall organization of your media company need to be rethought to integrate data's potential? How can staff actively buy into big data strategies?
- How will new measurement metrics affect programming and production decisions?
- How can we bring data to the newsroom and give journalism a new dimension?
- What needs to be done to provide fully personalized services?
- How can we meet the specific needs of younger audiences and secure a trusted relationship with them?