Festival of Media is bringing its critically acclaimed advertiser -only training initiative, FOM Brand Lab programme, to London at Kings Place in early 2018, to educate the regions’ most innovative and biggest spending brands.

The intimate learning sessions are curated to help improve advertisers’ media understanding and marketing capability, become better clients to their media agencies, learn how to create efficient and innovative marketing teams and how to navigate the new media landscape.

FOM Brand Lab Topics:

Educators from the Media Sense and Flock Associates will be providing understanding and learning on a range of topics that will include:
- How to safeguard your brand in the programmatic age.
- Digital Transformation – Failure In Disguise

Other sessions will include:
- Digital transformation
- Brand Safety and Viewability
- Measurement – from social to video, what metrics do marketers use to ensure they are achieving marketing effectiveness
- Content – Who are the real content curators and distributors and how do brands choose the right avenues for the right audience?
- Creativity, video and mobile – How to create the perfect harmony
- New technology – just what can AR, VR and Ai deliver for advertisers?
- Understanding and building trust and transparency
- Media channel effectiveness, how do brands still embrace traditional media tools, but ensure they are still on point digitally?

To apply for a FREE pass to the FOM Brand Lab sessions you must work in a marketing role for an advertiser.