As media buyers face the dizzying complexities of a new attention economy, how and where will they allocate their resources now and in the future? MediaPost’s Forecast 2018 spends a morning taking the near and long-term view. In two panel discussions, we gather the top agency media strategists and brands to review both their 2018 plans and their expectations for the media landscape over the next five years. Can even the best media futurists predict where the attention, money, innovation will go in an atmosphere of frenetic change?

We will explore:

- The state of media budgets in 2018 and how they may change by year’s end
- Allocation shifts across digital/analog channels
- How and where more advanced data are driving media decisions and measuring impact 
- Are marketing and DR budgets supplanting branding and ad spend?
- The impact of trust and accountability on media decisions
- Media buyers and the digital oligopoly
- Emerging media technologies and platforms to watch
- Understanding the new consumer and an attention economy

Register:
Forecast will take place on January 30, 2018 in New York City. Please make sure you enter the same email address you have for your MediaPost Membership account in the form below, to receive the member discount on the event ticket.

Pricing:

$495.00 - Member
$595.00 - Non-Member
$695.00 - On-Site

Members get $100.00 off at check-out (Membership is free. Join Now)