Future TV Advertising Forum considers how we get the whole TV industry onboard to deliver the scale of advanced TV advertising inventory that buyers want, and how to give access to it with minimum complexity and cost.

We will be following the money – the money that comes when you reaggregate fragmented audiences, measure previously non-measured viewing and improve attribution. We are following the viewer – considering how we maintain reach, understand more about each individual and run cross-platform unified campaigns.

We are focused on the optimisations, including the perfect blend of broad and targeted advertising, the best ways to combine TV and digital and the metrics that give the safest guide to success. This December we look at how to maximise the potential of advanced TV advertising and how to make it a truly-mass market affair.