Future TV Advertising Forum Sydney investigates how the television industry in Australia and New Zealand can win the race to combine the best context and reach with household-level targeting, ensuring it masters both content and data before digital rivals like Google and Facebook can do the same. It also explores how the TV ecosystem can provide a holistic understanding of the advertising consumers have seen across all screens, and the online and offline actions that followed exposure – putting them at the centre of a multi-channel, multi-platform marketing universe.

Future TV Advertising Forum Sydney explores the fundamentals of media planning, including how we measure media exposures accurately across all platforms, how we gauge marketing success, and how we correctly value media. Is the marketing industry in Australia and New Zealand using the right metrics to judge business outcomes and long-term brand wellbeing? We explore new ways to understand ROI for digital and TV advertising and establish the perfect budget mix. This event will also consider the correct balance between targeting and mass awareness, and how marketers can justify more targeted advertising (across any platform) without diverting budget from ‘top of funnel’ TV campaigns.