Digitization of the customer experience is a necessary complement to the overarching marketing strategy with the increasing touchpoints of a customer on the digital ecosystem. Businesses need a rich omni-channel strategy to engage with their customers.

The crisis has radically transformed the way the average consumer interacts with businesses. With consumers switching to digital platforms enabling a digital experience with the businesses, consumers -- old and new are now going beyond offline interactions.

Enterprises responded to this digital revolution by swiftly pivoting their marketing strategies to focus on digital channels. However, to enable and secure customer loyalty and expand their user base organically, marketeers and IT heads must reimagine their customer experience.

The hyper-digitization wave has had a resounding impact on the way customer experience is being delivered. Technologies and tools like real-time messaging, chatbots, AI, AR/VR amongst other digitization tools are shaping the future of a customer centric experience across various industry sectors in 2021.

The 3rd edition of Global CX Summit promises to bring the best of the customer experience leadership community to come together, share ideas and learn how to tackle the new-age CX challenges.

The event brings together 250+ CDOs, CIOs, CMOs, Heads- Customer Experience, Digital Transformation, Analytics etc. to discuss the best practices in transforming customer journey.

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