Everyone who wants to learn more about Digital Marketing and how to promote a product or a service Online, on Social Media and on Mobile. From beginners to intermediate, we will start from the basics and get deeper into the topic.

THE workshop for all beginners in Digital Advertising and everyone willing to refresh their knowledge on the topic. If you are willing to promote a website, a Facebook page, a brand, a service or a product online, this workshop is for you.

CPC, Landing Page, Click Thru Rate, Conversion, Pixel, Tracking, Creative, CTA, etc. Learn the terms of Digital Advertising, understand the process and start using it for your business!

This 3-hour workshop will cover the following topics:

- Brief History of Digital Advertising
- Introduction to Digital Marketing
- Own Media / Earn Media / Paid Media
- Display Advertising
- Search Engine Marketing (SEM)
- Video
- Email Marketing
- Content Marketing
- Offline / Online Integration
- Pricing
- AdNetwork and AdServer
- Metrics and Analytics
- Social Media
- Blog & Content Strategy
- Website & SEO
- Mobile App & Mobile Strategy
- Search Engine Optimization (SEO)
- The Future of Digital Marketing

Tickets: https://www.eventbrite.com/e/introduction-to-digital-marketing-tickets-42613971536?aff=efbevent