Data-Driven Marketing requires both strategical vision and tactical mastery. Senior leaders including Chief Marketing Officers, Chief Data Officers, and Chief Information Officers must prioritize data collection, analysis and responsiveness to drive consumer acquisition and retention and to build the best possible customer experience. In turn, execution of this strategical vision requires frontline tactical and technical mastery.

At the 2018 Marketing Analytics Conference, keynotes by C-Suite executives combined with detailed case studies and collaborative problem-solving sessions will provide you with the tools you need to establish or improve upon a truly data-driven approach to your organization’s marketing.