This Marketing Communications and Brand Management training course provides participants with an understanding of the concepts of marketing communications and branding activities at a practical level. The focus is primarily on enhancing the skills and knowledge needed to co-ordinate communication activities and manage campaigns. Some theories and strategic issues are covered to provide a relevant context to practice.

TRAINING METHODOLOGY
This EuroMaTech training course combines presentations with case studies, best practice guidance, videos, discussions and interactive activities that will help you develop a comprehensive understanding of marketing communications and branding. Participants are encouraged to share experiences from their own cultures and organisations.

As we work through the content you will develop strategies, plans, campaigns and activities you are confident of implementing when you return to your office.

PROGRAMME SUMMARY
Effective marketing communications and brand support activities rely on understanding how to influence and build relationships with stakeholders, as well as coordinate activities using appropriate tools.

This Marketing Communications and Brand Management training course covers in detail the skills, knowledge and abilities marketing professionals need to plan, implement and evaluate such activities within their organisations and that are appropriate to their internal and external audiences.

1. Explain the role and win support for marketing communications from more senior executives
2. Advise on how to create an effective plan tailored to their organisation and stakeholders and using relevant tools and media
3. Plan and deliver advertising, sales promotion, public relations and direct marketing campaigns that achieve their objectives
4. Manage marketing communication and brand support activities using both offline and on-line media
5. Evaluate the effectiveness of communication tools using appropriate criteria such as cost and credibility