Five years ago, I finally realized that there's something wrong with marketing conferences: they simply don't offer value that's on par with the ticket price.

So I took a risk and decided to bring world-class know-how to the Czech Republic while trying to avoid all the annoyances of the industry's leading conferences.

That means we don't lend the stage to a couple of our friends and sponsors. There are no friendly discounts for tickets and no bullshit when it comes to how many we've actually sold. The event is hosted in the amazing Janáček Theatre opera hall, not in a gloomy hotel conference room. Great catering, videos and parties mixed together… A proper FESTIVAL.

The risk has paid off. Stars like Neil Patel, Cyrus Shepard or Mike King dominated the stage, and with a thousand people attending, we became the largest Czech marketing event by quite a margin.