Masters of Media Selling is a small-group, intensive, seminar for digital or analog solution sellers with individual attention to solving your specific sales problems, delivering the best practices in advertising sales boiled down from 20 years of star salesmanship and sales management and 20 years of consulting and training sales people from hundreds of media firms. These principles and practices have been shown to work for the newest media like Rocket Fuel programmatic or TapJoy mobile or Curse, Inc., the largest media like Parade Magazine (over a million dollars a page) and TV Guide, for city magazines, cable and TV and newspapers and dot-com companies and business-to-business media companies. The instructor will help you apply the principles to your medium and sales challenges.

Masters of Media Selling brings new value with always-updated courses:

- Managing Automated Advertising shows CEO level media executives how they can manage programmatic advertising successfully without knowing the technical details.

- Classic Masters of Media Selling identifies the 5 things that the very best advertising sales people do better than others, and builds an instruction program around each. A one day – small group intensive – course focused on the 5 skills that separate the great advertising sales people from the average.

- How to Sell Programmatic Advertising, for sales people and sales management/strategists. Every seller of digital advertising must be prepared to address programmatic advertising sales, either by employing programmatic delivery and leveraging first-party data, or by selling against competitors who are offering programmatic execution. Learn the basics: Every media company can sell programmatic advertising. Learn the basics of how you can sell programmatic services, audience extension, or build and leverage your first-party data. Learn the platforms to use, the pricing strategies and success examples.

Pricing:

$995.00 - January 23 Managing Automated Advertising Strategies
$995.00 - January 24 Classic Masters of Media Selling
$995.00 - January 25 How to Sell Programmatic Advertising
$1995.00 - Three Days (January 23, 24, & 25)
$1495.00 - Two Days (Select 2 days below)