Participants will understand how to prepare and package media stories and examine any issues that might arise. You will learn how to communicate your story in a way that sets the media agenda, positively promotes your organisation and improves public relations.

During the day you will look at how to make the media work for you. You will understand how media and journalism can increase the success of your campaign.

The training day includes:
• What makes a story; when and where to place stories
• Knowing your audience
• Accessing, influencing and inspiring different demographics
• Messaging methods to feel confident in constructing media stories
• Media processes as you develop and ‘sell’ your story
• Writing skills (press releases, comment pieces, newsletters, publicity & letters to the editors)
• Social & digital media as a messaging and campaigning tool
• Dealing with negative media (crisis management)
• Feeling confident in developing and evaluating a media plan

Costs:

20% OFF this course when booked together with Social Media Training (10th May 2018)

£425: Corporates & Large Businesses
£338: Large Charities, Small Businesses & Public Sector
£195: Smaller Charities (under 15 staff) and self-funded individuals

Prices include a hot Mediterranean buffet lunch & Fair Trade refreshments.