This course will help develop a clear understanding of the digital marketing landscape and learn how to put together a successful digital marketing strategy to increase brand awareness and benefit business outcomes.

This course is designed to help communication professionals understand the digital marketing jigsaw and how to develop a digital marketing strategy that will actually benefit their brands.

Every business is different and the purpose of a digital marketing strategy is to support the business in the direction it’s going. Top down buy in is essential and understanding all the elements of the digital marketing jigsaw is essential to creating, implementing and refining a successful digital marketing strategy.

Attendees will leave the course with a clear understanding of the digital marketing landscape, how to put together a digital marketing strategy for their brands, or how to evaluate the existing strategy in place and improve upon it.