This course will help participants build plans for creating and promoting content that converts into leads and new customers.

It will provide participants with expert tactics for efficiently building a content strategy and provide a comprehensive understanding of the components that make up a content strategy plus the importance of creating a framework you can execute at whatever stage your business is at.
Throughout the day there will be practical examples and group exercises to bring the theories discussed to life.

1. How to develop and create a content strategy for your company
2. How to create your content goals and make sure they’re aligned to the overall business objectives
3.Conduct a content audit
4. An introduction to Hero, Hub and Hygiene as a practical plan to get started
5. Personas, content maps, audience needs and content engagement cycles
6. Brand stories and messaging
7. How to engage the rest of the organisation to create, develop and use your content framework
8. How the rest of the marketing mix fits together with the content framework
9. Understand the metrics specifically correlated to the content funnel
10. The future of Content Marketing considering emerging trends that cannot be ignored