Learn how to develop and master influencer marketing strategies to leverage word of mouth on a large scale to a specific audience who are receptive and primed and create organic content and a more meaningful and pleasurable experience with the consumer.

As social media platforms become increasingly commercial, and with the proliferation of fake news and exaggerated stories, consumers are becoming even more discerning and less trusting of brands online. At the same time, the majority of purchasing processes are started with a referral or recommendation – B2B or B2C.

Executed correctly, influencer marketing is a great opportunity to leverage word of mouth, on a large scale, to a specific audience who are receptive and primed. It creates organic content and a more meaningful and pleasurable experience with the consumer, and long term benefits for the brand. However, there are key rules of engagement to bear in mind in order to execute a successful influencer marketing strategy.

Participation in this course will help you gain skills and knowledge on:

- Gain an understanding of what constitutes an influencer, and an appreciation for their needs
- Learn how to identify influencers and measure influence and relevance
- Identify the rules of engagement with influencers
Develop influencer strategies that make an impact with target audiences.
Create monitoring, measurement and evaluation metrics for the strategy