MEPRA Academy: Merging CSR & PR

Home > Media Events > MEPRA Academy: Merging CSR & PR

11 Jan, 2018 / 12:39 PM / Cristy Bason

United Arab Emirates

Branding , Media & Communication

Registraion Last Date: (not set)

Type: Training Course

Starting Year: 2018

Edition: 1 / Once (No Repetition)

Last updated: 15 Jan 2018

0 Likes / 148 Views

Event Pricing

Normal / Individual:	USD 681

Brief

This full day training course, will provide the skills to develop a CSR PR strategy to enhance relationships, express a brand’s values and secure a sustainable mutual beneficial partnership with the community.

Description

This course will help you learn how to deliver a CSR campaign with purpose. More than ever before, brands in the UAE are searching for ways to meaningfully give back to the community. Communication professionals need to be equipped to offer the right advice when it comes to CSR PR strategy, partnerships and campaigns and know how to sensibly promote a brand’s CSR efforts.

Goals and Objectives

1. The role and purpose of CSR
2. Current trends in CSR communications
3. How to develop and implement a CSR strategy in the UAE
4. Ethics in CSR and communicating CSR
5 Best international and local practice