From a geographic point of view, more and more customers reacted positive to promotional offers from their proximity. All of this shows that the consumers need just enough time to react to the promotion, but a delay may reduce the response rates.

When we understand where the line is and its impact we can help the marketing departments to become “gatekeepers” by delivering the right mobile ad to the right person at the right time at the right place in the right context.

It’s that perspective that makes us so excited by the findings we will reveal on this years edition of Mobile Advertising Congress and the best way to move your organization toward a mobile-centric world is to incrementally develop the digital skills that support your strategy.

TOPICS
Native Advertising creativity
Consumer choice and permission based advertising
Mobile brand safety tracking and view ability grows up
Mobile video keeps on rolling
Location-based Marketing Mobile
Remarketing Mobile Programmatic Advertising