NAB Show Shanghai aims to create digital content ecosystem. As long as you belong to digital content creation, digital content management, digital content distribution/delivery and digital content consumption.

In the year of 2015, NAB and National Base for International Cultural Trade (Shanghai)(TCDIC) reached strategic partnership agreement to collaborate to produce NAB Show Shanghai. This is the first time for NAB to produce an annual trade show outside of U.S.A. The organizers aims to create a two way, integrated,multidisciplinary platform for innovation, learning and business success in China and on international scale.

Since 2017, NAB Show Shanghai collaborated with Shanghai International TV and Film Festival to organize NAB Show Shanghai together. NAB Show Shanghai has become the official partner of Shanghai International TV & Film Festival.