The digital evolution has made gathering data about your customers and prospects easier. But what should you do with all that intel? Join experts at the PR & Marketing Conference to gain insights on how to put your data to work. Master the trade of translating numbers into campaigns that result in higher engagement rates, increased social views and more web hits. Make data the driving force of your next campaigns and the pulse of what will take your marketing strategies to the next level.

The shift to digital is well underway, and new technology brings opportunities to boost your bottom line. Join us for this high-impact preconference workshop and learn how to:

Create an effective digital marketing strategy
Make the most of Google rankings
Drive traffic to your site through SEO
Use Adwords and retarget case studies
Make meaningful use of analytics
Maximize marketing traction through social media sites
Create appropriate and relevant content