Public Relations and Corporate Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global.

The programme looks at a variety of corporate communication tools and models before examining in detail the potential value and role of key stakeholders in the corporate affairs and public relations processes. It looks at approaches that will permeate the whole organisation as well as the specialist disciplines within public relations and corporate communications.
Firmly establishing the place of public relations in the company, the programme looks at the contribution that can be measured. Participants will put together the entire programme content into an action plan that can be discussed with senior management.

1. Set Corporate Affairs in its strategic anticipatory and effective context
2. Develop an understanding of stakeholder programmes for regular, focused communication activities
3. Examine the development of Corporate Affairs tools
4. Understand how to develop and coordinate strategy, plans and tactics
5. Evaluate the use of research.