Public Relations and Corporate Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global.

In this EuroMaTech training course you will learn:

The tools and techniques required to manage reputation in a complex media environment
How to manage knowledge within the business for media effectiveness
How to shape external perceptions of your organisation by first-class corporate internal communications
How to develop a strategic approach and a clear plan of action

This EuroMaTech training course looks at a variety of corporate communication tools and models before examining in detail the potential value and role of key stakeholders in the corporate affairs and public relations processes. It looks at approaches that will permeate the whole organisation as well as the specialist disciplines within public relations and corporate communications.

Firmly establishing the place of public relations in the company, the Public Relations and Corporate Communications training course looks at the contribution that can be measured. Participants will put together the entire training course content into an action plan that can be discussed with senior management.