On April 12, 2018, the Radio Advertising Summit will go into the next round: the core of the event is the all-day congress, during which national and international experts will provide answers to the current challenges of the advertising industry. Under the motto "Setting the tone" the potentials of radio and audio are in focus. Because they offer advertisers new opportunities in media strategy and brand management and are versatile, innovative and effective like never before. Find out why these potentials of audio are key success factors for modern brand communication at the Radio Advertising Summit 2018.