SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

SEO isn't just about building search engine-friendly websites. It's about making your site better for people too.

This workshop is designed for intermediate level of participants. On day 1, the programme will discuss about the principles and working of search engines, users and utilisation of search engines, editorial SEO, categories and tags for publishing houses and relaunching of SEO and so on.

On day 2, the programme will discuss about analytics, social media and audience growth. It will cover how to set up google analytics, target group analysis, Differences between SEO and SMO, growth hacking and so on.