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Search Insider Summit
15 Jan, 2018 / 05:22 PM / Cristy Bason

United States
Registraion Last Date: (not set)
Type: Summit
Starting Year: 2008
Edition: 13 / Semi Annually
Last updated: 10 Feb 2020

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Event Pricing

Early / Individual: USD 3,295

Brief

The Search Insider Summit is brought to you by the MediaPost journalists and editors that produce Search Marketing Daily and the Search Insider, important sources of news and commentary for the search marketing community.

Description

Search increasingly influences more decisions with help from artificial intelligence, machine learning and mobile, which have become the foundation for some of the most powerful tools in advertising and marketing. The programmatic technology and signals based on millions, if not billions, of data points assist in creating personalized text- and image-based experiences across search engines, retail, brand, and publisher sites.

At this MediaPost Search Insider Summit, experts will share best practices on how to improve and customize the consumer experience when creating image-based product listing ads; scaling search campaigns on niche search engines, social or retail Web site; integrating search with video and television ads, and more. From using search as the backbone for omni-channel campaigns that personalize the experience, to finding the key to focus on audiences and experience over message.

For marketers, search data becomes more about personalizing the customer experience, rather than determining the number of advertisements to serve. It becomes more about tying together search with other media such as video, social and television across retail Web sites, marketplaces and in stores to create a cohesive online and offline experience that identifies the next purchase. The platforms now learn from consumers willing to interact with them and so will you.

Goals and Objectives

1. Unparalleled access and knowledge sharing with the leading minds in the Search Marketing Industry
2. Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers
3. Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies
4. Be part of driving the Search Channel forward as a key component of marketing campaigns, within your company and the industry

Comments

Early Discounted Price - $3295
Valid through March 26, 2018

Organizer

MediaPost Communications
MediaPost Communications
Ross Fadner (Director, Event Programming)
+12122042000

Contact Us

Maya Abulashvili (Coordinator of Events and Conferences)
+12122042000

Locations

United States

Event Date 7 Jun 2020 to 10 Jun 2020

Event Time 12:00 AM to 12:01 AM

Address

South Seas Island Resort, Captiva Florida
5400 Plantation Road
Captiva Island, Florida, 33924

5400 Plantation Rd, Captiva, FL 33924, USA

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