The Shop Usability Award® has been awarded since 2008 and honors the best online shops in Germany. With over 700 applications in 2017, it is also the most prestigious, German eCommerce Award according to the magazine t3n. The evaluation criteria are adjusted and supplemented annually according to the typical needs of users.

The award winners are the best-known e-commerce software solutions in the German market. Top system manufacturers and service providers who contribute to more user-friendly online shops. The enormously large jury consists of the most well-known personalities in the industry.