The event is aimed at executives from the commercial and marketing area, general managers and directors in general, as well as entrepreneurs who wish to have a clear vision of what it means to have and develop a successful digital marketing and social media strategy.

Coming to Peru for the very first time, this two-day event will include advice, discussion, and practical work centred on digital marketing and social media. Rather than boring you with motivational lectures and countless success stories, this summit will tackle real problems that companies and organisations face when implementing digital marketing strategies, and explore the best methods to obtain measurable results. We will instruct you on how to put together a successful digital marketing plan, and introduce you to strategies which will ensure a positive return on investment.

After these two days of learning we will have a clearer vision of the importance and usefulness in the development of a digital marketing strategy for your company, as well as the necessary steps to make it successful and obtain the expected results.

1. Know what is needed for a digital marketing strategy to be successful.
2. Have enough knowledge to make appropriate and precise decisions when planning, organizing, directing and controlling the digital marketing strategy of your company.
3. Ensure that the results required by your company in the digital promotion strategy are as expected and that the return on investment is positive.
4. Be able to adequately supervise the personnel in charge of preparing marketing strategies or the companies with which this type of service is outsourced.
5. Achieve the economic and social benefit of your company from the proper development of its digital promotion strategy.