Harnessing the power of social media to drive student recruitment and maximise engagement

We are dealing with an entire generation of digital-engagers. With 99% of 18-29 year olds in Australia and 96% of undergraduate students on social media, the most powerful tool for current and prospective student engagement is in the online universe. Using social media effectively will expand the market scope, increase student recruitment and drive engagement.

Akolade's Social Media for Higher Education forum is about utilizing the power of current and emerging online platforms to fuel engagement with students throughout their higher education experience. This forum will explore best practices for creating compelling media content, amplifying your message to your target audience, ensuring returns on your social media investment and driving engagement from prospective, current and past students: the building blocks for a successful social media campaign.