This course is aimed at those who classify themselves as intermediate to advanced social media managers/users in the professional sense.

This course is designed to bring you up to date with what's happening in the world of social media, to get you up to speed with the tools and platforms available and allow you to communicate effectively with your target audience, on the channel of their choice in their favourite form of media.

1. Understand how important the social media landscape is to your organisation now and in the future – the difference between ROI and COI
2. Establish your content creation strategy to ensure social media is driving the business in a unified direction with holistic marketing activity
3. Identify your customer personas and which platform they want to hear from you on
4. Explore the idea that social media is no longer a free advertising platform – at least not to begin with – A deep dive into social media advertising
5. Evaluate tools and technology to successfully manage and optimise your social media marketing process