Now in its second year, the MRS Social Media Research Summit will showcase some of the most creative and resourceful new thinking that allows for effective communications and transactions.

You’ll get to understand the social media behaviours and trends that are having a significant impact on both business and society. You’ll also discover the techniques that allow brands to get ever closer to customers for deeper understanding and for profit.

Whether you're an insight professional, or a brand manager, this event will help you to face the considerable challenges, and reap the considerable benefits, of using social media to better understand your customers.

What the demand for social media ‘transparency’ really means for brands
How commercial influences manifest across a range of different social media platforms
How social media is forging cross-generational communication – and what the social and commercial implications are
How social media can be relied upon to help activate successful marketing
In a world of fake– how we can tap into truly authentic voices
How can insight professionals tune their techniques to successfully measure influence?
How you can use social media data to build predictive systems
How cultural understanding and context is critical in reading social media insight
How can brands navigate and understand an individual customer’s multitude of online ‘personalities’
This conference will allow you the time and space to examine some of the profound strategic and technical issues facing us all in trying to harness social media for the benefit of understanding.

Tickets:
Members - £455 + VAT
Non-Members - £585 + VAT
Company partners - £325 + VAT