Middle East’s largest social media conference with 500+ attendees. A perfect to discuss what new opportunities the future of social media marketing holds for you
The 2017 conference theme will be focused on THE NEXT INNOVATION IN SOCIAL MEDIA which explains how to take social media to new place. It is a movement that takes you to new experience, new way of thinking, a new innovative way of interacting in social media. Innovation has become a way of life in social media, as marketers jump from one strategy to another, hoping to find the right innovative strategy to improve brand health. The social media continue to innovate as well, striving to earn more consumer attention and marketing ROI with live video, algorithmic timelines and buy buttons.But even though consumer adoption of social media remains strong, brands still struggle to put social media to good use that drives demonstrable results. This is because marketers have approached social media innovation from the wrong perspective–they have embraced idea-centered innovation rather than need-centered innovation.