The focus of EuroMaTech’s Strategic Marketing training course will be on the major strategic and planning decisions marketing executives face as they link business objectives and resources with opportunities in the marketplace. A practical framework and real case studies will be used to illustrate how to implement marketing principles. Participants will develop market-oriented thinking to enable the company to become a winner in its markets. They will carefully analyse customer needs and marketplace opportunities, define target audiences and create offers competitors will struggle to match.

Participants on EuroMaTech’s Strategic Marketing training course will develop the following competencies:

Marketing decision making and collaboration with the senior leadership team
Analytical approach to understanding the marketplace, buyer behaviours and implementation issues
Strategic insights to choose between markets and competitive product/service offerings
Creative, market-oriented thinking for planning and implementing integrated marketing programmes
Discipline in evaluating performance that demonstrates activities have successfully delivered strategies and objectives.

1. Identify market segments, select target markets and forecast demand
2. Develop marketing strategies to defend market share, grow market share, or expand the total market
3 .Develop, test and launch new products and services
4. Manage products and services at different stages of the product life cycle
5. Develop and implement integrated marketing communication programmes that persuade audiences to buy
6. Evaluate marketing activities and demonstrate return on investment and value delivered to the organisation.