Understanding the pitfalls and opportunities of influencer marketing.

A selection of case studies and insights on the quickly evolving and growing discipline of influencer marketing.

Why attend:
The need for organisations to communicate with their public has never been greater and the scope and ambition of their communications are only increasing. But without influence, none of this will be possible. At this event, we will examine the future of influence. We'll be looking at the following themes: the influence of YouTubers and bloggers, the future of journalism, the opportunities for brands, influence mapping, influence tracking, global influence and the role of content.

Key themes of the event:

The patterns of influence
Interrogating what influence influencers actually have
Understanding influence: the word influence has a broad meaning
Case studies of influencer marketing success
Spotting influencer fraud
The legalities of influence disclosure
When you need to pay and how much

Marketing