We believe that companies that learn to engage their customers with social media are more successful and have more meaningful businesses. This is good for customers, good for society, and good for the world.
That’s because companies that use social media treat us better: They learn to care, to listen, to make better products, and to better serve their customers.
The people who step up to lead these initiatives inside big companies have a tough job. They’re a new kind of professional. Some of them work for enlightened companies who get it and support it and do it right, and some of them work for more frustrating institutions who don’t quite get it yet.