• Creation of a content marketing calendar to ensure regular content on the website throughout the year.
• Writing entertaining and informative search engine optimized copy.
• Targeting keywords set by the online marketing manager and basing articles around them.
• Keeping up to date with industry best practice and monitoring content activities of competitor websites.
• Working alongside the social media manager to create content for the different social media channels.
• Updating all sections of the website including homepage and all other categories.
• Training the ecommerce team on how to use the website content management system.
• Overseeing all content creation activities for the organizations website.
• Working closely with the marketing team to devise a web content strategy that aligns with the company's wider goals.
• Repurposing content for different mediums including social media and video.
• Creation of entertaining and informative video content for the website.
• Assisting the online marketing manager with ad-hoc copywriting.
• Developing product launch programs.
• Understanding the marketplace and customer needs in order to advise in product development.
• Working closely with the sales and marketing departments to develop the sales and marketing strategy
• Manages Positioning and Branding for the product range.
• Preparation of the product strategic and operational marketing plan dovetailing with overall marketing / business plan.
• Analyzing the marketplace and design a market strategy based on the product range
• Searching for and capitalizing on new product opportunities.
• Managing new product projects from start to end.

• At least 6 years previous experience.
• Previous experience working as a content manager or copywriter would be an advantage.
• Degree educated ideally from an English, marketing or Journalism related degree.
• Highly articulate with an excellent command of written English.
• Creative minded with an ability to conceive interesting ideas for new content.