• Planning and optimize digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising with a focus on conversion and lead generation.
• Maintaining our social media presence across all digital channels.
• Optimising the advertising campaigns strategy with a focus on conversion and lead generation.
• Drive traffic to websites and landing pages.
• Drive revenue growth across multiple countries working across display advertising, PPC, retargeting and paid social.
• Plan, execute, and measure experiments and conversion tests.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Analyse data to provide optimise the digital strategy.
• Identifying opportunities and conducting testing across all channels.

• BS/MS degree in marketing or a related field.
• Proven working experience in digital marketing and SEO optimization, leading and managing SEO/SEM,
marketing database, email, social media and/or display advertising campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Business acumen and the capacity to deliver within tight deadlines.
• Strong understanding of Excel, Google Analytics, Google Adwords and Social Ads tools.
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage,
inform and motivate.
• Strong experience across driving digital strategies including search, display, retargeting and landing pages.
• Proven track record of driving performant digital advertising strategies across multiple countries.
• Working across a B2C environment.
• Excellent analytical skills and data-driven thinking.
• Experience in setting up and optimizing Google Adwords campaigns.