Quick copy test: Would you rather work on a truly global brand, have your copy read daily by tens of thousands, or spend all day writing about cars and trucks?



If you emphatically answered YES!, you might be the right kind of crazy we’re after.



This is your chance to become the social voice for Chevrolet Arabia – to pioneer a new kind of advertising with a brand intent on innovating new kinds of vehicles.



Every day will bring new opportunities for book-worthy copy, and just as importantly, every day will be all about cars and trucks! From turbocharged dragsters to off-road bashers, there’s never a shortage of variety and horsepower to fuel your work. Best of all? You get to do it all with a true American accent! So go on: grab a cheeseburger and unleash your inner Yank.





THE ROLE

Conceptual copywriter position with a strong focus on all things social.
Set in Dubai, UAE
Will be part of the team responsible for all Chevrolet social and content projects in the MENA region.
Build creative concepts around a social strategy that fits the brand. Able to come up with ideas and in some cases be actively involved in executing them.
Write engaging, thumb-stopping copy for our real time / responsive and proactive social content as well as vehicle launches, retail campaigns and always on content that will live on Facebook, Twitter, Instagram, YouTube and SnapChat. Experience in writing online copy across these channels is essential.
Prioritize and juggle multiple projects to a high standard. With a focus on attention to detail.
Support our Creative Director, Digital Director and wider teams to drive the brand from a social perspective.

5+ years’ experience in a similar role.
Excellent copy skills with a background in writing.
Background in social media writing and key platforms (Facebook, Instagram, Twitter, YouTube, SnapChat)
Excellent communication / interpersonal skills. Ideally with an active social presence themselves – Instagram, Facebook, Twitter, SnapChat etc.
Arabic language desirable.
Familiarity with non-social marketing channels (Web, Display, TV, Video, Cinema, Print, OOH, Experiential, etc.) and how they intersect with the interactive/social world advantageous.
Understanding of best social practices and online audience behavior.