The Role



Manage end to end process of EDM’s; from development, creation, implementation to track and review stage
Help to create Campaign Segmentation brief for Campaign Management build
Supports campaign QA with sample data checks after segmentation
Siebel customer contact data maintenance
List pull, count, and import management
Support Data Analyst for post-campaign monitoring and reporting
Supports data pull for quarterly performance reviews
Responsible for collecting inbound marketing data records from non-integrated sources through each country marketing team
Deliver collected data feeds and distribute to GMI Regional team for manual data uploading
Analyse effectiveness of previous campaigns in collaboration with internal partners
Execute test and learn strategies in a coordinated structure aligned to business strategy





The Proof



· Extensive experience with HTML coding email campaigns

· Demonstrated experience in testing and tracking email campaigns

· Possess the skills in campaign and interaction management solutions; e.g Silverpop, Unica, Salesforce (desirable)

· Experience in database management and loyalty programs highly desirable

· Strong knowledge of MS Office suite

· Experience in Adobe Photoshop, Illustrator and Dreamweaver is advantageous

· Ability to adapt and use initiative

The Person



Should have excellent business communication with client facing experience
Smart, quick thinking individual who can respond calmly and efficiently to issues
Ability to handle client expectations for tight deadlines, with an exceptional eye for detail
Ability to manage clients and projects with effective ease
Strong interpersonal skills and a team player
Focused on staying up to date with platforms and technology developments
Accountable for his/her actions with a desire to grow with the organization