Source: Shawn Green, Marketing Manager - InVideo

Do you want to establish a great online presence? Video marketing will be the right medium to reach your new customers and showcase your brand. When you post a video to your platform, your audience can continue sharing, which helps to spread brand awareness. Through videos, you gain quality leads, conversions, and more sales.

If your video marketing goal is to get more customers, you will have impressive results by posting a video on your social media. About 93% of companies using videos on platforms say it helped them get new customers. More than 4.48 billion people worldwide use social media platforms. That gives you a great platform to reach many and show them what you sell.

Have a Strategy

Shooting, editing, and posting videos for your followers will give you a gratifying experience. But you need a good plan when seeking to market your business through videos. Therefore, before creating any social media video, determine the objective you want your video to achieve and the overall video marketing strategy. When thinking about your plan, focus on video, audience research, and ideation.

Get the Right Equipment

Creating quality videos begins with equipment. While you don't need the most expensive gears to create social media videos, you need something good. If you decide to use your smartphone, get a quality external microphone for quality audio.

To avoid shaky footage that lowers the quality of your video, you can buy a tripod. And after the shoot, you can take advantage of the online video maker to polish your video. Remember, a good video editing tool helps create a lasting impression, fresh and unavailable elsewhere.

Create Short Videos

Online video viewers have a narrow attention span. That's why they love short content. About 58% of your viewers will watch your video to the end if you post content that is 60 seconds long or less than that. If your footage appears too long, use a video trimmer tool, and trim your clips into short content. 

Optimize Your Videos for Search Engines

After you're done making your video, optimize it to rank better. Give your video an appealing title. And within the title, ensure to include the right keyword that search engines can use to rank your content. Besides keywords and titles, you should also have a good description of your content.

Have Subtitles in Your Videos

Once you post your video on social media, you can't tell who will watch it. Some people who engage with your content can be non-native speakers. Others may have a hearing challenge. To ensure everyone consumes your video content, add subtitles to your video.

Many online viewers also love watching with video sound off. Adding subtitles into your content helps put your message across whether the sound is on or off. Besides, subtitles are good for search engines to rank your content.

Target the Natural Lighting

Good lighting in your video will make it attractive. If you're shooting indoors, shoot near a door or window where light is sufficient. Natural lights make your video beautiful, but you need to do proper timing.

Do you want to capture golden lights in your video? Shoot right after the sunset. At that time, the shadow is less dark, and you will see softer hues. If you seek to give your video a sense of tranquility, you should shoot your clips before sunrise or around 30 minutes after sunset.

Make Sure Your Video Tells a Story

While grabbing audience attention is essential, hooking them to your content to the end is even more crucial. With the help of quality content, your viewers will stick around. But for that to happen, you need to share a compelling story relevant, and that offers value to your audience.

Your overall video should look, sound, and even feel great. Storytelling allows you to develop brand content that resonates well with your followers. And that gives your brand better results on social platforms.

Use External Microphone if you Shoot via Smartphone.

The audio aspect of your video matters a lot. Do you intend to film using your smartphone? The inbuilt microphone isn't good enough. That's why you should consider a quality external microphone. But in case your clips have unsuitable sound, you can play around with your online video maker tool to balance sound in your video.

Use Templates

A ready-to-use template will help develop amazing social media videos that stand out. Do you want to share Instagram stories, a product video, or an explainer video? Get a good video trimmer tool that is template-rich. You can then browse to find templates that reflect the style and tone of your brand.

Include A Trending Music in Your Content

Good music captures attention and sets the right watching mood. Having music in your video helps enhance the advertising effect to your audience. Ensure to use trending music in your video. It attracts more viewers to your content. The more viewers you get, the better ranking since the algorithm detects that as offering your audience value.

Include Call to Action into Your Video

Your video marketing won't be effective without a call to action. Make sure you pick an easy-to-understand call to action. You can request your audience to subscribe to get more of your video or direct them to a website.

While keeping your call to action concise, make it attention-grabbing. That way, your viewers will be inspired to take the next cause of action without missing the step. You may use animation tactics to highlight the final call to action or bright colors. A motion will also be a great way to do it.

Conclusion

Using video content on your social media campaigns has a high potential to grow your business. A video promotes brand awareness, creates quality leads, and converts your viewers into paying customers. You'll reach a greater audience base faster when using video content to market your brand. But always ensure to develop quality content. Quality content attracts and hooks your viewers till the end of the video.