By Kevin Allen

Any good marketer will create his or her budget with the future in mind.Never in the history of this profession has the future held so much reason for optimism.

However, choosing which forthcoming marketing trends to plan for isn’t always as simple as one would hope. One marketer’s pressing trend is yesterday’s news for another marketer.

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Advertising group MDG recently identified six trends as the most important for digital marketers to include in their budgets:

Data quality
Marketing automation systems
Content analysis and audits
In-depth content pieces
Messaging and chat engagement
Short-form and live video
For more on what these mean, along with how they can affect your organization, check out the infographic below: