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Source: http://europe.advertisingweek.com
#AWEurope Advertising Week Europe brings the best technologies in the advertising and media industry. Meet TechX, an awe-inspiring, hands-on journey through interactive installations, innovations, and bleeding edge tech advancements curated by VentureFuel.
Many creative companies will be giving delegates tours and explain how they can be used to reach today’s hardest to find consumers. Start-ups will be gracing the halls of Jack Solomon’s, a speakeasy hidden in the depths of Soho just a stones throw from the AW Europe action. Those attending include:
Inflight VR
A Munich based company whose goal it is to make inflight entertainment more bearable. Rather than focussing on the person next to you attempting to steal your arm rest, Inflight VR offers every passenger their own headset with a range of entertainment that varies from gaming to programming. It touts itself as the first of its kind, and a unique way to reach passengers inflight.
Visyon
What do you get when you house 50 artists, storytellers, coders and engineers inside an experiential immersive experience business? Visyon look to create memorable experiences through ground-breaking projects in VR & AR, Immersive Content, Holographic projections and sensorial installations. You should see this for yourself.
DECENT
DECENT is a decentralised, blockchain based start-up with ambitions of removing the middlemen from content creation. This has a number of uses, perhaps most interestingly overcoming the censorship of certain countries with an iron-grip over distribution.
Buyer Brain
This London based start-up is looking to help uncover what your customers really think. Buyer Brain uses cutting edge neuroscience to delve deep into customer emotions and deliver consumer insights.
Botsandus
Hailing from London, the founders of Botsandus have built a suite of tools targeted at creating practical and engaging robot assistants for use in retail. They envisage a more collaborative future between us and robots, rather than the usual ‘overlords’ angle that people tend to jump to when they hear about a robotics start-up.
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