Channel 4 has bolstered its video on demand offering, All 4. with the addition of 900 hours of content created by Vice.

A Vice branded hub will appear on All 4 later this year, hosting news, current affairs, lifestyle and cultural programming. It will also comprise newly produced content.

It marks the first time All 4 has hosted content from another broadcaster. The VOD proposition will additionally gain exposure through Vice’s marketing channels.

Alex Mahon, chief executive at Channel 4, said: “This is a phenomenally exciting and innovative partnership for Channel 4 and Vice which will create a compelling new hub for young viewers on All 4 and extend the reach of Vice’s content on a free platform.”

CJ Fahey, general manager of Vice TV, EMEA and APAC, added: “Channel 4 is a great partner for us in the UK – not only because we have similar audiences, but we are also equally committed to finding new voices, telling unheard stories and giving a platform to a diverse range of people and topics.

“This partnership also allows us to further our commitment to increasing the reach of our content and finding new audiences on a range of platforms and windows.”

The partnership was preceded by a minor licensing agreement that saw four Vice shows made available on the platform for a limited time.

It comes just days after Uber announced its branded documentary series on Channel 4.