The forum also aims to build on the growing industry momentum in the run up to the region’s first World Expo, to be held from 1 October 2021 to 31 March 2022.

The big event Expo 2020 is about to begin in a few days and the line of events and opportunities have been flowing in. One such opportunity is the Department of Tourism and Commerce Marketing (Dubai Tourism)’s a virtual forum for stakeholders and partners.

The forum aims to provide them with an opportunity to obtain updates and key insights on the upcoming Expo 2020 and share an overview of the industry and key developments and initiatives for further accelerating Dubai’s tourism growth.

Initiated by Dubai Tourism to further enhance collaboration with its stakeholders and partners, the forum is part of an ongoing programme of industry engagements.

The forum also aims to build on the growing industry momentum in the run-up to the region’s first World Expo, to be held from 1 October 2021 to 31 March 2022.

The virtual event was joined by Sumathi Ramanathan, Vice President, Market Strategy and Sales, Expo 2020, who delivered a detailed presentation that covered key aspects of the mega event, including its innovative features, country pavilions, events and entertainment, ticket categories and prices, transportation within the sprawling site and the health and safety protocols that will be in place, in line with international standards and practices.

“We regularly host these strategic stakeholder engagements to make sure that the industry is always up to date and aligned with the various initiatives that are launched to showcase Dubai as a safe destination that provides international travellers with the opportunity to enjoy a multitude of experiences. The latest forum assumed greater significance, as it enabled Dubai Tourism to share a positive industry outlook and highlight the optimism prevailing across the city, just as it readies itself to welcome the world to Expo 2020”, she said.

The participants at the forum were also encouraged to make full use of the major festivals and events, to greatly boost the quality and diversity of the destination’s offerings and events, paving the way for Dubai to reinforce its position as a must-visit destination.