The Internet and other technology have transformed the way brands advertise in this digital era. The advertising industry is adapting easily to the advanced methods of promotions and advertisers have different choices apart from print advertising nowadays.  The preference used to be the traditional  print advertising but since technology has taken an advantage over it , the most effective marketing campaigns use a combination of both print and digital advertising.

Today digital advertising is becoming increasingly more popular than traditional print advertising. The rise of smart phones and other devices have changed the way people consume media, and companies have adapted to this trend. Companies that abandon print advertising entirely, fail to expand  their audience and strengthening consumer trust. The most successful businesses realize that the most effective advertising strategy is to combine both print and digital advertisements.

Despite the print market’s declining growth and competition faced from the newer advertising media, such as internet and mobile advertising, print advertising still accounts for a significant share in the global advertising market, according to a new report titled Global Print Advertising Market Report & Forecast 2019-2024. 

Print and digital advertising both bring value to a marketing campaign. Digital advertising is a strategy that sets companies up for long-term business success. With the lure of so many options, companies can design a multi-faceted advertising campaign. As a result, you can appeal to different audience groups, market different products or services, and develop different strategies .More often, marketers believe that the online marketing is the only way to go and that social media campaigns, email newsletters and website ads will produce the best effect. Now, that is mostly true since a large portion of the population is indeed online most of the time. However, traditional marketing still has leverage in the marketing world because not everyone is online all the time.

People still watch TV, listen to the radio or read newspapers. Furthermore, it’s important to remember that some products give better results if marketed online, while others produce better results if marketed offline. QR codes are a great way to bridge your print collateral with your digital assets. Now, you may have thought that QR codes have come and gone but you would be really, really wrong. In fact, Statistia  estimates that 11 million households will scan a QR code in 2020 in the US alone.

As per statistics Print advertising is here to stay for long amid the digital advertising revolution. Some audience still prefer print medium of advertising as part of their habitual reading whereas some are really tech savvy. So seeing the pros and cons of both form of advertising  it’s always better to have a blending of both the forms of advertising to have a better and effective advertising strategy.

Source: by Omnes’ Editor